2025, Yazen is the fastest growing company in the Nordics and Benelux. Learn how they optimised their growth, kept cash control and fundraised with Gilion.
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Yazen is a Swedish digital healthcare provider launched in 2021, on a mission to help people overcome overweight and obesity.
Using a scientifically-backed model, they combine modern medications (including GLP-1 based treatments) with personalised lifestyle support—from doctors, coaches, dieticians, psychologists, and personal trainers—all delivered through a digital platform.
Their Key Challange
When Yazen was founded in 2021, the founding team already knew what great execution looked like from their previous startup journeys. They were determined to build growth fast—without burning precious equity on hiring analysts just to set up data infrastructure and growth analytics.
But they also understood the risk: without proper insights, they would be driving in the dark. They needed clarity on growth metrics not only to steer the company, but also to gain credibility with investors when the time came to fundraise.
Understanding and Optimizing Growth Initiatives
Yazen’s team uses Gilion to ensure important decision is backed by data, not guesswork. With full visibility into their growth drivers, they can test initiatives, measure impact, and quickly adjust course.
Real-time tracking of 360° growth metrics
Insights into unit economics: CAC, LTV, retention, cohorts
Link performance to cash forecasts and scenario models
Benchmark growth against peers of similar size
Understand the impact of initiatives on forward-looking metrics
Use insights to prioritise improvements and track results
Growing With Cash Control
Scaling isn’t just about top-line growth—it’s about controlling the bottom line too. Gilion gives Yazen the tools to grow with financial discipline.
How net contribution from user growth covers the burn rate
Forward visibility into how much OPEX can be added while staying within risk levels
Reliable, scenario-based cash projections to stay in control at all times
Fueling Fundraising Success
Gilion became an essential part of Yazen’s fundraising journey by transforming how they communicate with investors.