Founded in 2007 in London by Mike Darby (CEO), Joe Short, Dan Mauger, and Nils Toedtmann, with operations starting in earnest in 2009. The company collects and analyses billions of data points from building management systems annually, claiming to save clients more than £25M in energy costs and prevent over 120,000 tonnes of carbon emissions per year.

Demand Logic counts a long roster of property and real estate heavyweights as customers, including Canary Wharf Group, CBRE, Cushman & Wakefield, Grosvenor, Knight Frank, Landsec, Legal & General Investment Management, The Crown Estate, Schroders, Network Rail, and Visa.

The company is based in London (Here East / Whitechapel area), has around 29 employees, and is backed by investors including Ashcombe Advisers, Pi Labs, Urban Future Lab, Grosvenor, and Grow London. CEO Mike Darby was named on the UK's 2025 Environment 100 list.